Content about Latino

August 1, 2013

Part of the challenge in reaching the Latino community with a uniform marketing message is the diversity that exists within that community, suggested a new report issued Thursday by the Hartman Group.

April 21, 2013

The Hispanic opportunity represents a "new American reality," noted Roberto Ruiz, SVP strategy and insights for Univision Communications, last month at the Consumer Healthcare Products Association's Annual Executive Conference.

March 26, 2013

La Vox Media Group launched Saludify.com, a site designed to provide Latinos with daily news and content to live a better life and improve their health.

April 19, 2012

Hispanics represent one of the fastest-growing demographic groups in the United States, so naturally, it would behoove retailers to pay heed to this growing trend.

October 14, 2011

The news that CVS Caremark has partnered with the Hispanic Heritage Foundation to inspire and prepare young Latinos to join the healthcare field is not only positive in its own right but is especially important when you look at the fact that the nation’s Hispanic population is growing four times faster than the total U.S. population.

December 22, 2010

The buying power held by Hispanic-Americans is expected to reach $1.3 billion by 2015, an approximate 25% increase, according to a new report by Packaged Facts.

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