Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.
Rite Aid may be a company in the midst of a major transformation to provide greater access to health services, but there is one thing that hasn’t changed and won’t change — Rite Aid’s commitment to helping its neighbors.
Rite Aid is experimenting with a new interactive kiosk to help consumers navigate a complex category to shop — vitamins and nutritional supplements. According to Rite Aid EVP of merchandising Tony Montini, the initial customer response has been extremely positive.
Rite Aid has its merchandising strategy down to a fine science. Even as the merchant team reporting to Tony Montini, Rite Aid EVP of merchandising, delivers a standardized shopping experience to Rite Aid customers, the company’s merchants are constantly experimenting with new ideas that help differentiate that shopping experience from the store across the street.
To help independent pharmacy owners better understand the fast-growing, uber-complex specialty pharmacy business, the National Community Pharmacists Association last month hosted a day-long forum, “Exploring the intersection of specialty medications, community pharmacy and patient care.”
Rite Aid is expecting its EnvisionRx acquisition to increase the company’s annual revenues by as much as 17.7%, from $26.5 billion in fiscal 2015 to a projected range of between $30.7 billion and $31.2 billion.
How serious are Rite Aid’s leaders when they proclaim their determination to make the company a full-service, full-spectrum retail healthcare provider? Serious enough to buy RediClinic — which has operated walk-in healthcare clinics in roughly 30 H-E-B stores in Texas for much of the past decade — and serious enough to embark on an aggressive growth campaign that includes the clinic healthcare provider as a new Rite Aid subsidiary.