If ever a beauty brand resonated with the times, it’s Milani. In an age of increasing diversity and inclusivity, and a time when millennials and multicultural consumers have emerged as major buying forces, Milani is making the right moves.
Drug Store News has partnered with Competitive Promotion Report, IRI and MarketTrack to create a series of exclusive reports; this one highlights the market performance of major manufacturers in the minerals and supplements segment within the vitamins, minerals and supplements category.
Pinterest is not a social network. It’s a future-oriented network, and a valuable one for brands and retailers to use as a gateway to understanding the New General Market, according to Pinterest partner manager Brian Johnson.
The specialty channel, including natural grocery and vitamin retailers, has long been a fair prognosticator of what might be coming down the line in the natural health space for mass, food and drug retailers.
Sales of apple cider vinegar supplements are on the rise, and Princeton Research now offers the next top-trending supplement that will greatly increase incremental segment growth — Ultra AppleLean Cider Vinegar.
Above all else, today’s consumer wants to be listened to. To get new insight into how top companies are uncovering the changing needs, motives and interests of the new consumer, executive director Dan Mack moderated a panel discussion of leading marketers as part of its April 6 New General Market Forum.
VoicePort provides a suite of solutions, including SYNCHRO-SCRIPT, for medication synchronization and a platform for integrated immunization services, among others, that can help pharmacies with data integration, analytics and operational expertise.
For retailers and CPG companies, there is an inherent danger into lumping people together in neat little buckets — which might explain why “personalization” is such a big buzzword in the industry these days. With millennials, it is like playing Russian roulette with your marketing dollars.