December 26, 2013

Mars will launch a new M&M flavor in May, M&M’s Brand Birthday Cake Chocolate Candies.

May 30, 2013

While it's tough to be an indulgent food in a health-conscious society, chocolate candy is still seeing growth in a few key segments. While the category is finding its balance between satisfying a loyal base of consumers looking for a guilty pleasure and an increased national focus on healthy eating, new segments are emerging.