When Drug Store News last profiled Rite Aid in 2012, the company was posting its best results in years and completing a historic turnaround that saw the chain traveling full speed ahead on its Road to Wellness.
After revamping the look of its LifeStyles brand last summer to appeal to millennial shoppers, Ansell Healthcare has seen the line of condoms and sexual wellness products record consistent growth over the past few months.
Rite Aid recently deployed an internal social media app called Applause that gives the entire team an easy way to quickly praise their colleagues. “Recognition and celebration is an important part of our culture,” Bob Thompson, EVP of operations at Rite Aid, told DSN.
From the leadership team in Camp Hill, Pa., to the nearly 90,000 associates it has in the field and in its stores, they believe in themselves and have built a culture focused on finding and implementing the next big idea, and creating important differentiation from their competitors.
Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.
Rite Aid may be a company in the midst of a major transformation to provide greater access to health services, but there is one thing that hasn’t changed and won’t change — Rite Aid’s commitment to helping its neighbors.
How serious are Rite Aid’s leaders when they proclaim their determination to make the company a full-service, full-spectrum retail healthcare provider? Serious enough to buy RediClinic — which has operated walk-in healthcare clinics in roughly 30 H-E-B stores in Texas for much of the past decade — and serious enough to embark on an aggressive growth campaign that includes the clinic healthcare provider as a new Rite Aid subsidiary.
Rite Aid is back — and in a very big way. After years of toiling in the shadows of its fast-growing and better-capitalized rivals, the company has regained its footing and market momentum with a renewed vitality and a sharply defined focus on its mission as a community-driven health-and-wellness retailer.