In order to help solve what it calls the “conversion conundrum,” Cardinal Health is bringing tips to their customers with a new video platform — and allowing them to share their best practices here at its annual Retail Business Conference.
Drug Store News spoke with Betsy Walker, Community Relations director at Cardinal Health, about its medication-abuse prevention program, GenerationRx, as it launched its new branding and website initiatives.
When Drug Store News last profiled Rite Aid in 2012, the company was posting its best results in years and completing a historic turnaround that saw the chain traveling full speed ahead on its Road to Wellness.
After revamping the look of its LifeStyles brand last summer to appeal to millennial shoppers, Ansell Healthcare has seen the line of condoms and sexual wellness products record consistent growth over the past few months.
Rite Aid recently deployed an internal social media app called Applause that gives the entire team an easy way to quickly praise their colleagues. “Recognition and celebration is an important part of our culture,” Bob Thompson, EVP of operations at Rite Aid, told DSN.
From the leadership team in Camp Hill, Pa., to the nearly 90,000 associates it has in the field and in its stores, they believe in themselves and have built a culture focused on finding and implementing the next big idea, and creating important differentiation from their competitors.
Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.