Content about L'Oréal

November 5, 2012

Beauty company L'Oréal Paris has recognized the charitable work of 10 women — including Montgomery County district attorney Risa Vetri Ferman, the cofounder of Mission Kids Child Advocacy Center — by distinguishing them as "Women of Worth" and giving them $10,000 each for their individual charities.

November 5, 2012

Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has appointed Bill Graham as president and general manager of Beiersdorf North America.

September 18, 2012

L'Oréal Paris has officially announced actress Lea Michele as the brand's newest ambassador.

September 18, 2012

L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.


August 29, 2012

L'Oréal Paris posted an increase in first-half 2012 sales and expects to achieve another year of growth in sales, results and profitability.

June 21, 2012

Beauty mavens are 
going bonkers for 
BB creams!
 Exactly what is a BB cream? It is a relatively new multifunctional product, also referred to as ‘blemish balm’ or ‘beauty balm,’ that combines the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums.


April 13, 2012

The Body Shop, which was acquired by L’Oréal in 2006, is looking to revamp its 2,700 global stores to its new store concept, dubbed “Pulse,” according to published reports.

March 15, 2012

French beauty brand L'Oréal has been recognized by the Ethisphere Institute, a business ethics think tank, as one of its 2012 "World's Most Ethical Companies."

February 22, 2012

L'Oréal is looking to spread its Kiehl’s skin care brand across the United Kingdom this year, according to a published report in The Telegraph.

December 13, 2011

The L’Oréal-UNESCO For Women in Science partnership has announced the five women scientists from around the world who will receive the 2012 L’Oréal-UNESCO Awards in Life Sciences.

December 5, 2011

L’Oréal USA plans to acquire Pacific Bioscience Labs, the maker of Clarisonic skin care technology. The Clarisonic brand will join the portfolio of L’Oréal Luxe

November 10, 2011

L’Oréal USA has announced that it plans to acquire Pacific Bioscience Labs, the innovator of sonic skin care technology.

October 25, 2011

L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

October 10, 2011

L’Oréal chairman and CEO Jean-Paul Agon has been honored by AJC, a global Jewish advocacy organization, with its International Human Relations Award in recognition of Agon's "global leadership, vision and corporate citizenship."

August 17, 2011

L'Oréal Paris has expanded its roster of experts with the addition of New York dermatologist Gervaise Gerstner as the brand’s new professional ambassador.

July 5, 2011

L’Oréal Paris has combined its cosmetics and skin care expertise into one innovative formula with Visible Lift Smooth Absolute instant age-reversing foundation.


June 21, 2011

L'Oréal USA said it will utilize Apple's new mobile advertising platform for its upcoming L'Oréal Paris campaign.

June 20, 2011

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


June 20, 2011

Liya Kebede has joined the growing roster of L'Oréal Paris representatives.

May 13, 2011

L'Oréal's luxury products division has selected R/GA as its digital agency of record, responsible for the digital strategy of such brands as Kiehl's, Lancome and Giorgio Armani Beauty.

April 25, 2011


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”


April 25, 2011

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


April 18, 2011

The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

April 11, 2011

L'Oréal's Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11.

© 2014 Drug Store News. All Rights Reserved.