Content about L'Oréal

November 10, 2011
L'Oréal USA to acquire Pacific Bioscience Labs

L’Oréal USA has announced that it plans to acquire Pacific Bioscience Labs, the innovator of sonic skin care technology.

October 25, 2011
L'Oréal Paris launches digital campaign to promote new Voluminous False Fiber Lashes mascara

L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

October 10, 2011
AJC honors L'Oréal CEO Jean-Paul Agon

L’Oréal chairman and CEO Jean-Paul Agon has been honored by AJC, a global Jewish advocacy organization, with its International Human Relations Award in recognition of Agon's "global leadership, vision and corporate citizenship."

August 17, 2011
L'Oréal Paris announces new professional brand ambassador

L'Oréal Paris has expanded its roster of experts with the addition of New York dermatologist Gervaise Gerstner as the brand’s new professional ambassador.

July 5, 2011
Brushing on innovation

L’Oréal Paris has combined its cosmetics and skin care expertise into one innovative formula with Visible Lift Smooth Absolute instant age-reversing foundation.


June 21, 2011
L'Oréal Paris to launch iAd next month

L'Oréal USA said it will utilize Apple's new mobile advertising platform for its upcoming L'Oréal Paris campaign.

June 20, 2011
Innovation, added benefits color lipstick sales growth

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


June 20, 2011
Liya Kebede tapped as L'Oréal Paris spokeswoman

Liya Kebede has joined the growing roster of L'Oréal Paris representatives.

May 13, 2011
R/GA named digital agency of record for L'Oréal's luxury products division

L'Oréal's luxury products division has selected R/GA as its digital agency of record, responsible for the digital strategy of such brands as Kiehl's, Lancome and Giorgio Armani Beauty.

April 25, 2011
L’Oréal boutique touts beautiful convenience


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”


April 25, 2011
Sears glamorizes mass-market appeal

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


April 18, 2011
L'Oréal Paris study uncovers sentiments about lipstick among women, men

The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

April 11, 2011
Garnier inks deal with TerraCycle

L'Oréal's Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11.

March 30, 2011
Madame Ines de la Fressange joins L'Oréal Paris as brand ambassador

French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

March 29, 2011
L'Oréal USA teams up with Telemundo to launch network fan club

L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club.

March 4, 2011
L’Oréal boutique goes above and ‘beyond’

NEW YORK — Nestled within Bed Bath & Beyond’s Upper East Side location in New York City is the first-ever L’Oréal Paris “boutique.” The boutique carves out an oasis for beauty — a somewhat logical extension from the “bath” in “Bed Bath & Beyond.” The boutique features L’Oréal Paris skin care, hair care, cosmetics and hair color products.

February 14, 2011
L'Oréal chairman bids company adieu

French beauty company L'Oréal has announced the departure of Lindsay Owen-Jones, the company's longtime chairman.

February 1, 2011
ReportersNotebook — Beauty Care, 2/7/11

SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.



January 19, 2011
L'Oréal USA gets new digital AOR

L'Oréal USA has tapped Moxie Interactive to serve as its digital agency of record, handling all digital media planning and buying for brands representing all L'Oréal USA divisions.

December 14, 2010
L'Oréal USA expands SalonCentric division

L'Oréal USA is extending its coverage of American hair salons by acquiring the professional distribution business of Peel's Salon Services, a Nebraska-based company.

December 7, 2010
Cracking the Youth Code

NEW YORK — Following 10 years of gene research that is internationally patented, L’Oréal Paris is looking to crack the genetic code to younger-acting skin with its new Youth Code Skincare Collection.


November 10, 2010
L’Oreal Paris brings beauty to Glamour's Women of the Year awards

At this year's 20th Annual Women of the Year Awards hosted by Glamour magazine, L'Oreal...

October 25, 2010
L'Oreal Paris gets youthful

L'Oreal Paris is looking to crack the genetic code to younger-acting skin with the January...

September 26, 2010
Julianna Margulies named new face of L'Oreal

L'Oreal has selected "The Good Wife" star Julianna Margulies to be its newest face for...

August 24, 2010
HBA Global Expo announces International Package Design Award finalists

HBA Global Expo has announced the finalists of its Annual International Package Design Awards, with...

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