Walmart, Costco and Rite Aid are three retailers driving significant traction in vitamin, mineral and supplement sales, TABS Group reported in May, helping to take share away from such online retailers as Amazon, which captures 36% of all online vitamin traffic, even as sales overall were up 3% to $11.8 billion.
There was a $1.1 billion gain in OTC sales between 2013 and 2014, according to data culled from IRI, some $500 million of which can be attributed to an increase in sales across all cough-cold/allergy/sinus products and an approximate $300 million to a rise in digestive sales.
Do you truly understand the dimensions of cosmetics consumer behavior and how these dimensions impact brand choices, outlet shopping patterns and attitudes toward the category overall? That was the focus of a webinar presented in February by consumer analytics company TABS Group.
With the youngest of the baby boomers having turned 50 this year, adult incontinence is proving to be a high-traffic, high-frequency category with a decent amount of margin, at least in the drug channel. According to Competitive Promotion Report, the drug channel enjoys a 35% margin in this category on average.
External analgesics is a category replete with growth brands with a base of $497.8 million across total U.S. multi-outlets, and more than 8.1% in growth for the 52 weeks ended Sept. 7, according to IRI data.
Dietary supplement product lines with the strongest growth in overall consumer bases include vitamins B and D, multivitamins and melatonin, the popular supplement that helps regulate sleep cycles, according to the latest TABS Group 2013 Annual Vitamin Study released in May.
Actively promoting an over-the-counter medicine outside of the retail box not only drives foot traffic, but it helps increase sales across households with a higher income and also more heavily indexed OTC product consumers, TABS Group CEO Kurt Jetta told attendees of a webcast covering a recent TABS Group Consumer Value Study.