A group of 16 food and beverage suppliers, including PepsiCo, Kraft Foods and General Mills, has exceeded its goal of reducing trillions of calories from foods in the marketplace ahead of schedule, the group announced this week.
Kool-Aid, a Kraft Foods brand, announced the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.
Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.
Kimberly-Clark has announced the appointment of former Kraft Foods executive Michael Hsu as president of North America consumer products, succeeding Robert Abernathy, who announced his intent to retire after more than 30 years with the company.
Speaking this week at the Barclays Capital Back-to-School Consumer Conference, Kraft Foods chairman and CEO Irene Rosenfeld outlined how the soon-to-debut global snacks company Mondelez International is "uniquely positioned to win in the marketplace."
The future North American grocery business of Kraft Foods will deliver steady and profitable top-line growth, consistent bottom-line growth and a superior dividend payout, according to the business's future executive team.