Procter & Gamble’s Pantene brand has tapped supermodel Gisele Bündchen to be the face of the new Pantene campaign debuting in January 2014.
Current CoverGirl spokeswoman Queen Latifah is now the new face of Pantene and will support the Truly Relaxed and Truly Natural collections, Procter & Gamble has announced.
Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.
Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.
Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.