October 16, 2013

Boca Cosmetic Group’s Zelo Brazilian keratin smoothing system is now available on drugstore.com, the manufacturer has announced.

July 2, 2013

Vidal Sassoon has developed the new Vidal Sassoon Pro Series line of hair brushes to help women achieve any hair style they desire with less fuss.

March 13, 2013

Hair care brand TRESemmé has expanded its portfolio with the new Platinum Strength and Keratin Smooth collections.

April 15, 2011

Women who long for smooth, manageable hair but don't want to spend their money on a pricey salon treatment now will have a new at-home option with the launch of KeratinPerfect at Sephora in May.

March 10, 2011

Lottabody has launched two new styling products that feature carrot oil and keratin.

February 4, 2011

Fisk Industries, a manufacturer of niche-oriented cosmetics and health- and beauty-aid products, has acquired the Barielle line of nail, skin and foot care products.

February 2, 2011

Vogue International's Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.

August 31, 2010

Canadian-based Liquid Keratin has announced that it is expanding its at-home keratin treatment product line...