November 15, 2010

Families count on cereal for convenient, affordable nutrition. Quickly prepared or eaten on the go, cereal is a convenient breakfast option for today’s busy families that also provides important nutrients. Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

September 12, 2010

Kellogg’s Bear Naked brand, which includes premium granola, trail mix and granola bars, has entered...

August 16, 2010

Kellogg's Special K brand has been reformulated to include more fiber....

June 24, 2010

Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor...

March 2, 2010

Kellogg's is seeking approval from the European Food Safety Authority for verbiage that denotes the...

February 28, 2010

Cereal unit sales may be flat, but manufacturers continue to find new ways to appeal...

March 2, 2008

On Friday, Ogilvy & Mather’s “Pro-Age” Dove campaign (Unilever) won a silver award and Kellogg’s...