March 8, 2011

Kellogg's has teamed up with nonprofit and volunteer network Action for Healthy Kids to launch the Share Your Breakfast program, designed to encourage Americans to help children who might otherwise go without breakfast.

March 3, 2011

Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

February 18, 2011

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

February 17, 2011

Kellogg's is emphasizing its fiber-rich cereals, following the release of a study that examined the link between dietary fiber from grains and the lower risk of death from certain diseases in both men and women.

January 27, 2011

A Kellogg's cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

December 6, 2010

Kellogg's president, CEO and company director David Mackay announced that he will retire from his post, effective Jan. 1.

November 15, 2010

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.

November 15, 2010

You’ve heard it before, and it’s true: Breakfast is the most important meal of the day.

November 15, 2010

Should retail pharmacists tell their patients to eat a good breakfast?

A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely. Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

October 24, 2010

There is little question that the ongoing recession has reshaped consumer habits. With more families...

October 6, 2010

Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with...

August 22, 2010

Lance and Snyder’s of Hanover signed a definitive agreement that brings together the two snack...

August 16, 2010

Kellogg's Special K brand has been reformulated to include more fiber....

July 19, 2010

Kellogg has introduced new Kellogg's FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins...

July 7, 2010

Eggo is reinventing breakfast with its real fruit pizzas, combining great-tasting favorite breakfast items, such...

June 24, 2010

Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor...

March 2, 2010

Kellogg's is seeking approval from the European Food Safety Authority for verbiage that denotes the...

February 28, 2010

Cereal unit sales may be flat, but manufacturers continue to find new ways to appeal...

January 25, 2010

Some consumers may be ready to conquer their weight-management goals this year, and Kellogg’s is...