Cereal maker Kellogg is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.
At only 120 calories for 28 chips, Special K Popcorn Chips are a low-calorie option for both celebrities and the everyday consumer, who can enjoy them without the guilt while watching the year's biggest celebrity awards show.
Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.
Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said.
Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.
New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.
The Revlon Party and the First Dance Party — sponsored by Energizer, Hallmark and Kellogg — were among the events Friday night at the 2012 NACDS Annual Meeting in Palm Beach, Fla.
Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.
Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group.
Jelly Belly is expanding its Chocolate Dips line to include a new sweet flavor. The company said its strawberry flavor will be available in a 2.8-oz. bag.