WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer. In the newly created role, Foulkes will bring together the company’s capabilities in enterprise branding, communications, community relations, charitable giving, healthcare-reform strategy, government relations and marketing into one integrated organization in an effort to deliver even better business results and stronger partnerships.
Beauty junkies in Canada have a new option when shopping for products. A new format recently unveiled by Katz Group Canada’s flagship Rexall drug store chain is aimed at making its stores “an innovative health destination.”
The Rexall Healthy Living Pharmacy format features a combined skin care and beauty care department. The goal: to focus on derm versus just cosmetics.
“Our goal here is to improve health care for Canadians,” Katz Group Canada CEO Andy Giancamilli told Drug Store News about the company’s new Rexall Healthy Living Pharmacy concept it opened in six of its stores across Canada in 2010. The concept, which borrows some of the design innovation and cache usually associated with the beauty category to better engage customers around health and wellness, includes more than 200 health information touch points.
In recent years, Duane Reade has gone from simply being Manhattan's homegrown pharmacy chain to a truly innovative retailer with unique product offerings and marketing concepts that even the biggest retailers can learn from. And visionary merchant Joe Magnacca has received a lot of credit for the chain's transformation — as he should. However, on the pharmacy side of the equation, Frank Scorpiniti was busy leading some important health-and-wellness initiatives at Duane Reade, including helping to develop a growing clinic program in one of the most difficult clinic markets in the country.
MISSISSAUGA, Ontario — As CEO of Katz Group Canada and its flagship Rexall chain, Andy Giancamilli has spearheaded a transformation of the company’s approach to drug store retailing and health-and-wellness merchandising. That renewal has spawned a new Rexall prototype store and a new approach to customer segmentation.