Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.
Elizabeth Arden has acquired from Give Back Brands the global licenses and certain related assets for the Justin Bieber and Nicki Minaj fragrance brands.
It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.
If the Justin Bieber-inspired nail lacquer shades, One Less Lonely Girl, from Nicole by OPI are any indication of the success of Bieber-related products, then his upcoming women’s fragrance, “Someday,” is bound to spark Bieber fever.
Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women's fragrance called "Someday."
NORTH HOLLYWOOD, Calif. — Nail color is hot, and mega pop star Justin Bieber has a growing legion of devoted fans, so why not merge the two? That is just what Nicole by OPI has done with its new One Less Lonely Girl collection, priced at $7.99 per polish.
Nicole by OPI has announced that it will reissue its sold-out One Less Lonely Girl nail lacquer shades, inspired by the songs and fans of pop star Justin Bieber.