November 15, 2011

FaVe Juice has launched a line of beverages that provides three servings of vegetables in each 8-oz. glass.

November 14, 2011

Starbucks announced Thursday plans to reinvent the $1.6 billion premium juice market with its all-cash purchase of San Bernardino, Calif.-based Evolution Fresh for $30 million.

October 18, 2011

Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

June 17, 2011

A line of all-natural, 100% juice blends has arrived in more than 290 Publix stores across four states.

June 13, 2011

Old Orchard Brands is celebrating the flavor of tart cherries with a new beverage line.

April 18, 2011

Bossa Nova is expanding its superfruit juice beverages portfolio.

April 15, 2011

V8 is expanding its V-Fusion line of juices with two new varieties.

March 31, 2011

Sambazon has added an organic acai with orange juice drink to its lineup.

March 15, 2011

Ocean Spray has introduced two drinks that blend its classic cranberry juice with other berry flavors.

March 4, 2011

SUPPLIER NEWS — Juicy Fruit has expanded its sugar-free gum offerings with new mystery-flavored Juicy Secret gum. The gum builds on the 2009 launch of Juicy Fruit’s foray into sugar-free treats with its pellet gum, available in parent company Wrigley’s Big E-pak. Juicy Secret will be available in a 15-stick slim pack nationwide.

February 16, 2011

Ocean Spray is getting bubbly.

January 20, 2011

R.W. Knudsen Family has rolled out new drinks that cut back on calories but not on flavor.

January 18, 2011

Old Orchard Brands' newest line of naturally sweetened cranberry juice blends boasts great taste and less sugar than traditional cranberry juice drinks, according to the company.

December 22, 2010

The European Food Safety Authority has granted GlaxoSmithKline a positive opinion for a health claim related to its "toothkind" drinks, according to BeverageDaily.com, an online news service.

December 8, 2010

Joint Juice on Tuesday announced the launch of its Joint Juice Easy Shot supplement beginning Jan. 1.

December 7, 2010

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.


November 16, 2010

Shortly after announcing a partnership with Walgreens, Genesis Today said it would bring its superfruit...

October 17, 2010

Genesis Today is rolling out a new line of superfruit juices, developed in partnership with...

September 16, 2010

Genesis Today has launched a new advertising campaign for its line of superfruit juices....

August 12, 2010

G Cubed’s Toe Juice was voted Best New Product on Tuesday by retail buyers attending...

July 18, 2010

High costs and a high caloric count have spelled trouble for the juice category. At...

July 8, 2010

One of the world's largest nonalcoholic beverage companies has signed a definitive agreement to acquire...

June 15, 2010

Families looking for the great taste of Juicy Juice and the crisp, refreshing kick found...

June 6, 2010

To appeal to young, health-conscious consumers, Minute Maid has introduced Minute Maid Enhanced, a line...