The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad. The program was launched last fall, and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.
Fifteen years worth of ExtraCare learnings also have dramatically influenced the way CVS Caremark markets and merchandises to its best customers. These learnings have informed a critical part of its overall retail strategy, SVP merchandising Judy Sansone told DSN — conversion.
The 15th annual Industry Issues Summit, presented by The Drug Store News Group on Dec. 3, proved to be a powerful, all-star lineup as some of the top minds in pharmacy retailing gathered for a candid discussion of the top issues and trends impacting the industry.
With a record-breaking crowd expected on hand, The Drug Store News Group has assembled an all-star lineup of some of the leading retail merchants and marketers in the industry for its 15th annual Industry Issues conference next month.
CVS/pharmacy is gearing up for back-to-school season with a new "Classroom Gift Card" promotion that allows customers to earn gift cards when shopping for essentials at more than 7,500 locations nationwide.
Running from Aug. 11 to 31, members of the ExtraCare program will receive a $5 CVS/pharmacy gift card after spending $20 on select items featured in the weekly circular.
As the holiday shopping season officially kicks off, CVS/pharmacy has announced that it is offering shoppers deals on gifts both online and in-store on Black Friday and Cyber Monday. Plus, additional savings and rewards are available for ExtraCare members.
The year 2011 has shaped up to be quite the year for CVS Caremark, with Larry Merlo taking the helm following the retirement of Tom Ryan, longtime CVS/pharmacy executive Mike Bloom resigning and Judy Sansone assuming responsibility for the merchandising organization at CVS/pharmacy.
This holiday season, CVS/pharmacy is striving to make it easier than ever for customers to save on Christmas gifts and holiday necessities by enabling CVS/pharmacy's ExtraCare Rewards members to take advantage of special incentives, such as free gift cards for purchasing select items and earning back "free CVS money" called ExtraBucks Rewards on a variety of essentials.
CVS has named Judy Sansone SVP merchandising and has expanded the roles of chief marketing officer Rob Price and EVP internal operations, real estate and supply chain Scott Baker, the company announced Monday.