The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.
The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.