May 16, 2014

Actress Tracee Ellis Ross has teamed up with ethnic hair care brand SoftSheen-Carson to debut a video titled, "Optimum Amla Legend #LegendaryStyle."

February 21, 2013

SoftSheen-Carson Laboratories has hired Cynthia Bailey to promote its Optimum Salon Haircare line and launch a new product collection based on an oil traditionally used in India, the company said.