Judy Wray is helping to reinvent the beauty experience at Rite Aid. The chain’s beauty department’s new look features a much more interactive experience and the addition of more prestige cosmetic and skin care lines. Also in select stores, Rite Aid Beauty Advisors — specially trained to assist shoppers with all the beauty brands Rite Aid carries — offer demonstrations and education.
Jocelyn Wong, SVP and chief marketing officer for Family Dollar, talks with DSN about the “Faces of Fabulous” campaign and how the retailer is working to increase awareness of its African-American beauty brands.
There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”