Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”
James Russo, SVP, Global Consumer Insights, Nielsen, talks about the three opportunities mass beauty has to drive growth in 2015, and also discusses the importance of ad effectiveness and product packaging to break through the clutter.
Global consumer confidence held steady at an index of 94 for three consecutive quarters, ending 2013 one point higher than it started and three points higher than the same time period the previous year, according to consumer confidence findings released by Nielsen.
According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.