July 22, 2015

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

June 15, 2015

In the past 12 months ended April 19, Zyrtec (McNeil Consumer Healthcare) continues to dominate the allergy category with total retail sales of $332 million.

September 16, 2014

Epsilon, an Alliance Data company, has signed a multi-year agreement with beauty retailer Sephora to provide targeted email marketing services across Sephora's omnichannel marketing platforms.

February 25, 2014

E-commerce has been and will continue to be a strong vehicle for how consumers buy beauty products, according to a new study released by digital marketing firm PM Digital.

October 26, 2012

More than two-fifths of retailers plan to increase spending on online marketing this year, and nearly half have invested in new mobile apps, according to a new survey.

October 18, 2012

SoloHealth on Thursday announced it has plans in place to expand its FDA-approved SoloHealth Station health-and-wellness digital kiosks to more than 2,500 store locations by mid-2013, scaling to more than 4,000 by 2014.

October 13, 2011

Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.

January 12, 2010

Shoppers are looking for enhanced personalization and more choices in how they interact with retailers...