As many as 35% of shoppers now use mobile devices to make purchases, representing an increase of 10% as compared to 2012.
About 36% of shoppers don’t plan to do back-to-school shopping this year, up from 31% in 2013 and 28% in 2012, according to a new study by the Integer Group and M/A/R/C research.
An ongoing shopper behavior study conducted by the Integer Group and M/A/R/C Research revealed that shoppers' habits when buying private-label products is consistent with last year.
According to new results published by the Integer Group, 31% of survey respondents said they won't be shopping for any back-to-school products at all, up from 27.7% last year.
Despite using shopping lists as a budget tool to eliminate unnecessary purchases, 9-out-of-10 shoppers still buy items not on their list, according to new research from the Integer Group and M/A/R/C Research.