Such blog posts as the one from extreme couponer and Walgreens fan Christie Hardcastle announcing the shipment of a Walgreens Infant Care Booklet mailer to American Baby magazine subscribers are important as research shows that social media increasingly is becoming an effective way to communicate with consumers.
Patients who used a calendar blister packaging system for their medications showed greater medication adherence than those using traditional vials, according to a new study published in the journal Clinical Therapeutics.
The nation's Hispanic population grew four times faster than the total U.S. population between 2000 and 2010, with Mexicans representing the largest Hispanic group, according to recent data from the U.S. Census Bureau.
New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).
Retail spending for the month of May experienced a slight drop of 0.2% to $387.1 billion, though the advanced estimates noted that May sales were 7.7% higher than the year-ago period, the U.S. Census Bureau said Tuesday.
Many American consumers are in favor of oral contraceptive coverage by both private and government-subsidized health insurance plans, according to a Thomson Reuters-National Press Radio Health Poll released Friday.
Diversity in the corporate sense used to be about hiring. Now for such companies as Walgreens, it means ensuring that the banner resonates among the diverse cultures the retailer serves. It’s more than neighborhood marketing; it’s what Walgreens might refer to as Customer Centric Retailing on a much deeper level.
Walmart opened its first Express stores earlier this month to mixed reviews about the impact of the new format on the company domestic growth. At 15,000 sq. ft., Walmart opened the first Express location in Gentry, Ark., last week, but offered media and investment analysts a preview of the store prior to the company’s shareholders meeting on June 3.
Total U.S. beauty sales in both the food/drug/mass and prestige channels experienced similar trends in first quarter 2011, according to market research providers NPD and SymphonyIRI, although makeup sales fared slightly better within the food/drug/mass channel.
Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.
Patients with Parkinson’s disease treated with an investigational drug made by Abbott saw a decrease in the amount of time their symptoms resurfaced, while the time in which their symptoms stayed under control increased, according to results of a late-stage clinical trial that Abbott announced Thursday.