Content about Insights and Perspectives

May 22, 2012

Getting a flu shot during pregnancy provides unanticipated benefits to the baby, according to the authors of a large population-based study examining the issue.

May 22, 2012

Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

May 21, 2012

Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

May 21, 2012

Pertussis, also known as whooping cough, once was among the most feared childhood diseases and was a frequent killer of young children. Today, it's mostly under control, a testament to the importance of vaccinations.

May 21, 2012

U.S. bottled water consumption increased to 9.1 billion gallons in 2011, up 4.1% from 2010, according to a new report.

May 21, 2012

Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

May 18, 2012

Retailers are worried about rising gas prices, and apparently for good reason — while consumers aren't scrimping at the pump, what they are spending on more gas means less is spent elsewhere.

May 18, 2012

The launch of CVS/pharmacy’s Spanish-language website is especially important when you consider the fact that the company is attempting to do something that only one other retailer has been able to do. Yep, one.

May 17, 2012

More than 80% of health plans would require a drug manufacturer to demonstrate a clear clinical benefit compared with current branded and generic treatments in order for its drug to be placed in the plan's formulary, according to a new survey.

May 17, 2012

Ninety-five percent of consumers are interested in products that come with rebates, while 80% of consumers actively seek out rebates, according to an annual consumer survey by rebate provider Parago.

May 17, 2012

According to findings in two America's Research Group surveys — conducted in late March and in late April — the number of Americans delaying their shopping to Memorial Day weekend is at an all-time high.

May 16, 2012

Asthma is having a growing effect on the country's health, according to a new study.

May 16, 2012

The number of prescriptions being sent electronically jumped by 75% between 2010 and 2011, while almost all of the retail pharmacies in the country are connected for e-prescribing, according to a new report by the country's largest e-prescribing network.

May 16, 2012

A recent Nielsen survey revealed that in-store behaviors exhibited by U.S. smartphone owners who use their devices while shopping vary by store type.

May 15, 2012

With state-led Medicaid redesign and federal healthcare delivery reform under way in New York state, the demand for nurse practitioners, physicians assistants and other healthcare professionals is anticipated to continue to increase, according to a recent report by the Healthcare Association of New York State, which is a statewide hospital and continuing care association.

May 14, 2012

Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday.

May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 14, 2012

New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

May 11, 2012

There is an important distinction to be made here, one that could place pharmacy operators and over-the-counter manufacturers on opposite sides of the aisle.

May 11, 2012

The past two weeks have seen two new additions to the list of retailers selling prescription drugs for pets, showing that this space, while still small, is growing in importance.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 11, 2012

Despite predictions that consumers in recessionary times would flock to cheaper over-the-counter drugs, the world's over-the-counter drug market grew just 3.5% in the past three years, according a report released by Kalorama Information.

May 10, 2012

Motherhood influences the way women shop, according to Mintel research.

May 10, 2012

Scientists at Children’s Hospital Oakland Research Institute’s Nutrition and Metabolism Center have developed a low-calorie, fruit-based high-fiber vitamin and mineral nutrition bar called the CHORI-bar that improves biological indicators — the bar increased HDL cholesterol and glutathione but lowered homocysteine — linked to the risk of cardiovascular disease, cognitive decline and associated decline in antioxidant defenses, the group reported Wednesday.

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