Where do women turn for information on more sensitive health topics? Do women believe that men’s health issues get more attention in the media? To get answers to these questions, as well as many others, DSNTV recently took to the streets of Manhattan to speak with women to get their perspectives.
Walgreens recently created a new consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers in an effort to help improve the shopping experience. DSN talked to Adam Holyk, Walgreens divisional VP loyalty and consumer insights, on how the team will help complement Walgreens’ marketing efforts.
Practice Fusion on Wednesday launched its real-time healthcare database, Insight. With Insight, physicians, researchers and analysts can access analysis sourced from a de-identified subset of more than 81 million patient records.
During last December’s Drug Store Industry Issues Summit our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.
Leveraging the deep understanding of its customer base via insights gained through its ExtraCare loyalty program, CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.
Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.
“We want to make sure we’re talking to our members where and how they want to be spoken to.” That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue.
ValueCentric on Wednesday announced it has reached an agreement with Walgreens that will allow ValueCentric to deliver channel- and store-level data services that provide pharmaceutical market insights based on retail data.