Immunity boosters and hand sanitizer are on most back-to-school shopping lists as consumers prepare their families for the inevitable sniffles, sneezes and coughs associated with the cold and flu season. As many as 53.5% of shoppers are placing hand sanitizer into that BTS basket, according to a survey conducted by Field Agent on behalf of Drug Store News, and 50.3% are stocking up on immunity boosting supplements.
Over the same time period that multiple outbreaks of measles and whooping cough made headlines around the country, parents’ views on vaccines became more favorable, according to a poll by University of Michigan C.S. Mott Children's Hospital.
Beset by rising costs, a fast-growing elderly population and a critical shortage of primary care doctors, the nation’s health system is desperately in search of ways to lower costs through disease prevention and better access to quality care.