Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.
Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.
German beer brand, Beck's, part of Anheuser-Busch InBev, is adding a new "gem" to its product line: Beck's Sapphire.
Craft beers, particularly India Pale Ales and seasonals, continue to drive category growth in the beer category.