Walmart last fall partnered with HumanaVitality on the Vitality Healthy Food program, where members earn Vitality Points for getting active, losing weight and eating healthier.
Walmart in September partnered with HumanaVitality on a program that incentivizes healthier behavior, offering 5% savings on select healthier-for-you products. The program has about 1 million members.
Walmart is hoping to blaze a bold new trail down the path toward wellness in its healthy food discount partnership with HumanaVitality announced this morning, and the global retailer has challenged others to follow.
Walmart and HumanaVitality have developed a unique way to incentivize people to eat healthier while promoting increased customer traffic at Walmart stores.