June 5, 2012

For both brands and retailers, media is key to introduce a brand or product and ensure it flies off a retailer’s store shelves. The facts are these: Brands need media to let customers know they exist.

April 22, 2012

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

March 27, 2012

A few weeks ago, we joined some 37,000 of our closest friends for the Healthcare Information and Management Systems Society (HIMSS) annual conference. HIMSS is a cause-based, not-for-profit organization focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of health care.

February 23, 2012

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

January 16, 2012

A few years back, Harvard surgeon Atul Gawande authored a book called “The Checklist Manifesto.” The author's message is that the complexity of life has exceeded most individual's ability to manage it consistently without error despite advances in technology, training and specialization. His solution is the utilization of a checklist or a blueprint to ensure and drive success.

December 19, 2011
For those of us in the healthcare and wellness business, we realize our industry is changing and evolving quickly, mostly out of pure necessity. The healthcare industry is overburdened, over budget and in need of an overhaul. But the potential for our healthcare and wellness system is incredible for all audiences it touches — from consumers to medical professions to healthcare and wellness marketers.
December 8, 2010

New Leaf's line of lemonades was recognized at the BevNet Live Winter 10 forum.

December 7, 2010

Sometimes shifting trends in business, society or technology can seem to crystallize, giving business leaders who are paying attention a clear view of a market’s future direction and forcing a fundamental realignment of their companies’ strategy. Such was the case four years ago for Innovation Associates, a leading pharmacy technology provider and the company behind the PharmAssist robotic automation system.

December 6, 2010

ModiFace, a provider of virtual makeover technologies, has announced the launch of its new iPhone application, dubbed "MakeUp Live," which is a virtual makeover tool.

December 3, 2010

Navarro Discount Pharmacies has tapped a TV personality to serve as its celebrity spokesman.

December 1, 2010

Procter & Gamble on Wednesday announced the launch of a national TV spot and Web videos starring actor Ken Jeong in support of its stomach remedy Pepto-Bismol.

December 1, 2010

Drug maker Savient Pharmaceuticals has begun shipping its new gout treatment to specialty distributors, the company said Tuesday.

November 22, 2010

An Oscar-winning film is marking its 20th anniversary with its Blu-ray debut ...

November 21, 2010

Borba, a maker of nutraceuticals and cosmeceuticals, is expanding its portfolio with an exclusive Walgreens...

November 21, 2010

Lifestyle Foods is helping consumers curb their daily calorie intake without sacrificing taste....

November 17, 2010

Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes...

November 17, 2010

Former Walmart executive Jack Shewmaker passed away Wednesday evening. He was 72....

November 16, 2010

Procter & Gamble and Walmart are continuing their Family Movie Night initiative with a third...

November 14, 2010

William Gibson, the science-fiction author who helped create the cyberpunk genre in the 1980s and...

November 14, 2010

The world of generic drugs has a big year ahead of it. Actually, it has...

November 14, 2010

From fashion designers to celebrity stylists to cosmetic gurus, it seems like everyone is doing...

November 14, 2010

Look for a big surge in brand-to-generic drug switches at the pharmacy counter over the...

November 10, 2010

At this year's 20th Annual Women of the Year Awards hosted by Glamour magazine, L'Oreal...

November 9, 2010

Supermodel Carol Alt is launching her new skin care line, dubbed Raw Essentials, with in-store...