August 1, 2013

Part of the challenge in reaching the Latino community with a uniform marketing message is the diversity that exists within that community, suggested a new report issued Thursday by the Hartman Group.

April 21, 2013

The Hispanic opportunity represents a "new American reality," noted Roberto Ruiz, SVP strategy and insights for Univision Communications, last month at the Consumer Healthcare Products Association's Annual Executive Conference.

April 19, 2013

Hispanics often tick to their own traditions when it comes to selecting protein-rich foods, according to a new study.

March 8, 2013

Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

June 24, 2012

Products and services targeting the Hispanic market will realize much success in the coming years, noted a recently published SymphonyIRI Group “Point of View” report that outlined the growing opportunity in targeting that demographic.

June 21, 2012

Biolife in May launched WoundSeal, a hemostat product specifically targeting Americans on a regimen of blood thinners. While hemostat products have been introduced into the first aid set before, this is the first one targeting patients on a specific therapy.


June 18, 2012

Products and services targeting the Hispanic market will realize much success in the coming years, noted a SymphonyIRI Group Point of View report, “Diverse and Distinct: The Hispanic Population Delivers Numerous Segments and Opportunities — and an Exceptionally Fast-Growing Market,” published Monday.

May 11, 2012

CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

April 19, 2012

Hispanics represent one of the fastest-growing demographic groups in the United States, so naturally, it would behoove retailers to pay heed to this growing trend.

June 15, 2011

The nation's Hispanic population grew four times faster than the total U.S. population between 2000 and 2010, with Mexicans representing the largest Hispanic group, according to recent data from the U.S. Census Bureau.

February 8, 2011

While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

July 12, 2009

This is target marketing at its finest; not only are Hispanics more likely to embrace...