In an effort to have an even greater impact on the sun care category, Energizer Personal Care has announced the establishment of its sun care division, which brings together sunscreen brands Banana Boat and Hawaiian Tropic, as well as its private-label brand, Alpha To Omega.
True Natural Cosmetics promoted at the conference its line of 100% bio-based sun protection and self-tanning products made with 100% renewable biological material. Organic plant oils and flower extracts and the star ingredient — cupuacu butter, which is packed with essential fatty acids — power Biobased True sun care products.
Greater consumer awareness of the dangers of the sun’s harmful rays and greater product innovation are spelling growth in the sun care market. And, as the industry wades through the recently issued regulations by the Food and Drug Administration, new innovative products for both children and adults hit the pipeline, which is likely to mean further growth.
The sun care segment is in the midst of some significant changes as, years after announcing its intent to improve the labeling of sunscreens, the Food and Drug Administration finally has issued new rules for OTC sunscreen products