Content about Herald Square

September 26, 2012

Pop star Nicki Minaj celebrated this week the launch of her first fragrance with a larger-than-life event at Macy’s Herald Square store in New York City.

June 20, 2012

In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

January 26, 2011

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

December 7, 2010


NEW YORK — Macy’s is complementing its traditional beauty counters with an open-sell space of niche beauty brands, dubbed Impulse Beauty.


By October, the open-sell concept had made its way into more than 50 Macy’s stores across the country, including the Herald Square location in New York. An additional 50 Macy’s stores will debut the concept in 2011.


November 5, 2009

Economic recessions cause hardship to a lot of people, but it’s also during downturns that...

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