Heineken will debut its new television commercial, "Deja Vu," on the company's YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States.
Heineken USA has launched its Tecate Michelada beverage in the United States.
Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.