New technology and types of introductions could bring some heat to the frozen food category. Frozen food sales have been flat to declining for the past few years, according to a recent study from Packaged Facts, with nearly all dollar sales gains coming from higher prices or new products rather than increased consumer demand.
ConAgra Foods has kicked off its third annual childhood hunger awareness campaign, which is supported by an original song, exclusive video content, a social media influencer campaign and the company's brands.
With consumers eating more meals at home, frozen food sales are soaring. Packaged Facts predicted the frozen food category will grow to $70 billion in 2015, an increase of $14.1 billion (or 25%) over 2010.