November 29, 2012

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

April 21, 2012

The Revlon Party and the First Dance Party — sponsored by Energizer, Hallmark and Kellogg — were among the events Friday night at the 2012 NACDS Annual Meeting in Palm Beach, Fla.

March 4, 2011

SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.

February 17, 2011

Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

February 9, 2011

Hallmark wants customers to celebrate life's everyday, unexpected moments through a new tagline and year-round campaign.