Hallmark and Mattel announced a new licensing agreement which will bring the Barbie brand back to Hallmark in 2015.
Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.
Hallmark Cards will lay off up to 250 people and drop its party wares line as sales for the category decline, according to published reports.
Hallmark is touting postage-paid greeting cards for Mother's Day.
Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.
Cartoon Network's global licensing and merchandising arm has inked a deal with a greeting card...
Hallmark Cards has launched its new Girlfriends collection, a line of cards and gifts designed...