September 7, 2011

Alba Botanica, a Hain Celestial Group brand, is launching in October its new and improved Alba Botanica Hawaiian Hair Care collection.

August 9, 2011

Personal care products company Max Green Alchemy has expanded its Scalp Rescue hair care portfolio with the launch of the new Matte Paste hairstyling product.

July 25, 2011

It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.


July 15, 2011

A group of Girl Scouts got a behind-the-scenes look at how an ECRM event works and learned about achieving success in business and using diversity as an advantage during the Empowerment/Diversity event for the Girl Scouts of Tropical Florida that ECRM hosted on July 11.

July 5, 2011

Whether it’s soft, sexy waves, an elegant updo or frizz-free straight locks, hair is a woman’s greatest accessory, and many of the hottest looks are hard to achieve without the help of styling aids.


June 28, 2011

John Frieda has hit the road to provide women with hair care advice.

June 6, 2011

Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

May 23, 2011


The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.


April 27, 2011

Conair celebrity stylist spokesman Jonathan Antin was on site this week at the pop-up salon in New York City's Soho Trump Hotel for the Arts & Cinema Media Centre to help promote the launch of Infiniti Pro by Conair styling tools.

April 7, 2011

Hair accessories brand Goody is making it easy to create sexy summer waves with its new Summer Waves foam rollers available this month at Walgreens.

March 24, 2011

Unilever's Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.

March 21, 2011

Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.

March 16, 2011

Johnson Products, a maker of ethnic hair care products, strengthened its commitment to historically black colleges and universities and their athletes by supporting the Farmers Insurance 2011 Southwestern Athletic Conference Basketball Tournament in March. As the exclusive hair care sponsor, the manufacturer debuted its new Ultra Sheen Men at the event.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

January 11, 2011

Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

January 5, 2011



An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
“

Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.


September 8, 2010

It was standing room only in the ballroom of the Embassy Suites hotel in Rogers,...

September 8, 2010

Wahl is working with facial hair experts to launch a website that will include an...

July 20, 2010

Firstline Manufacturing Corp., a manufacturer of hair care accessories for the ethnic consumer, has announced...

June 15, 2010

Schwarzkopf & Henkel has partnered with celebrity hair stylist Larry Sims on its social media...

June 15, 2010

Conair has teamed up with Kao Brands to create a line of hair tools and...

February 8, 2010

Landing on shelves at Sephora stores and on QVC is a new hair care collection...

November 19, 2009

Men may not like to be labeled as high-maintenance, but here’s a little secret: Many...