Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.
Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.
DevaCurl — a hair care brand designed exclusively for curly, wavy and chemically processed hair — has created the DevaCurl No-Comb Detangling Spray to untangle, fortify and revitalize dry, damaged and frizz-prone curls while restoring moisture balance.
Goody, a maker of hair accessories and styling tools, is supporting the 19th annual “Today Show “Holiday Gift Drive, through a donation of more than $200,000 hairstyling accessories to benefit children, teens and their families across the country this holiday season.
What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.
Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.
A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product.
Hair care brand Curls, which is geared toward the multicultural and ethnic market, has announced the launch of its new cocktail line of hair care products, each formulated to address a different issue that those with naturally curly hair may experience.
Hair supplement brand Viviscal has teamed up with celebrity stylist Oscar Blandi and Jill Zarin, entrepreneur and reality star from “Real Housewives of NYC,” to further drive awareness about hair loss and thinning hair in women as it relates to women’s life changes.
Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.
Global cosmetic, skin care, fragrance and spa company Borghese has partnered with Primary One Brands, which provides salon-branded products to all classes of trade, to launch a new line of hair care products by Borghese.