March 15, 2011

Hitting select mass retail locations in April is the new FX Wild Harvest Hydra Silk collection, which contains a blend of natural, wild ingredients harvested from different regions of the world to make hair shiny, thicker and fuller.

March 15, 2011

Natural personal care brand Jason has debuted for 2011 a fresh look with new and improved packaging designs.

March 15, 2011

Sally Hershberger Professional Hair Care has announced the launch of two new products: Plump Up and Major Body.

March 4, 2011

TAMPA BAY, Fla. — Women who long for sleek locks don’t have to pay salon prices for a blowout or worry about the potential health hazards of some salon formulas. Enter the Organix Ever Straight Brazilian keratin therapy collection for the mass market. Debuting this spring, the new line features organic active ingredients in a formaldehyde-free formula. In addition to a sulfate and sodium-free shampoo, conditioner, flat iron spray and antibreakage serum ($7.99 each), the line includes a 30-day smoothing treatment ($14.99).

March 2, 2011

Want to be a rock star, or at least look like one? Check out Göt2b Rockin' It.

February 28, 2011

Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

February 9, 2011

CHI Rx Moisture Therapy with 3DS complex, the first line of retail hair care products from CHI Home, is slated to hit major retailers in April.

February 8, 2011

ATLANTA — Newell Rubbermaid's Goody hair care brand has announced that its Simple Styles Spin Pin has been recognized by Good Housekeeping as a 2011 Very Innovative Products Award recipient, and in an effort to build on the success, the brand is slated to expand the Simple Styles line in the first quarter to include the new Bun Spiral and Spin Pin Mini.

February 7, 2011

Henkel's Got2b hair care brand is bringing to the U.S. market its Powder'ful volumizing styling powder.

February 2, 2011

Vogue International's Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.

February 1, 2011

SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.



February 1, 2011

STAMFORD, Conn. — Lornamead is bringing innovation to hair care with its new Finesse Clean + Simple line, the first 
dermatologist-tested hypoallergenic shampoo and conditioner for the mass market. Until now, those with sensitive skin or allergies had to turn to pricey specialty or salon products, stated Randy Sloan, president of Lornamead. 


January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 26, 2011

LiceGuard on Monday announced the launch of its Robi Comb product, a noninvasive electronic lice comb powered by a single AA battery that detects and destroys lice on contact simply by combing it through dry hair.

January 25, 2011

Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

January 21, 2011

Hair care company Salon Grafix has announced that it will be releasing in the spring its new 450 Maximum Heat Protect Spray to help protect hair from the extreme heat of such styling appliances as flat irons, blow-dryers and curling irons.

January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

January 12, 2011

JocottBrands, a developer and marketer of branded consumer products, is bringing the new Argan Magic hair care line exclusively to CVS/pharmacy.

January 11, 2011

Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

January 5, 2011

Procter & Gamble has tapped actress Shay Mitchell to be the new spokeswoman for its Pantene Pro-V Nature Fusion collection.

January 5, 2011



An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
“

Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.


December 22, 2010

Ethnic hair care brand SoftSheen-Carson donated computers, printers, hair products and educational tools to the Women's Academy for Excellence.

December 14, 2010

L'Oréal USA is extending its coverage of American hair salons by acquiring the professional distribution business of Peel's Salon Services, a Nebraska-based company.

December 7, 2010

Aubrey Organics, a maker of natural hair, skin and body care products, introduced in November new fragrances for its shave formula and glycogen protein balancing shampoo and conditioner.