January 16, 2014

SheaMoisture is expanding its portfolio with the new Tahitian Noni & Monoi hair straightening collection, which offers users the freedom to wear straight or curly hair styles.

January 8, 2014

Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage.

November 20, 2013

CVS/pharmacy unveiled during a New York City press event on Wednesday the spring 2014 collection of its exclusive Nuance Salma Hayek line.

July 18, 2012

Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools for multicultural hair.

June 20, 2012

Lifes2good, developer of the hair loss supplement Viviscal, has announced the launch of its newest product: Viviscal Hair Repair.

February 2, 2011

Vogue International's Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.