The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.
L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.
The at-home hair coloring market just got a little more competitive as Della Ricca Hair Color has announced that it now is offering clients an at-home hair coloring alternative to salon visits and store-bought hair color solutions.
It is no surprise that hair coloring continues to see growth at food, drug and mass as beauty mavens increasingly turn to more cost-effective, at-home beauty regimens and manufacturers continue to turn up the notch on innovation, developing such products as no-drip foam formulas.
It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.