Recognizing the importance of meeting the needs of its ethnic beauty shoppers, Target has in recent years been working to bolster its ethnic sets in-store, and that effort continues, as evidenced by a media event held Tuesday evening in New York.
Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.
Chief surgeon and founder of Leonard Hair Transplant Associates Dr. Robert Leonard, who is also a national spokesman for Rogaine and the hair loss expert for Johnson & Johnson, has announced the launch of Copper Chemist, a hair care product line formulated to harness the regenerative properties of copper peptides, the naturally occurring small protein fragments known to increase hair growth.
Sales of hair spray experienced a slight lift during the 12 weeks ended July 8, according to SymphonyIRI Group, as beauty mavens continued to turn to styling products to achieve a desired look and lock it in place.
Hair care brand Curls, which is geared toward the multicultural and ethnic market, has announced the launch of its new cocktail line of hair care products, each formulated to address a different issue that those with naturally curly hair may experience.
Nexxus Salon Hair Care has inked a multiyear partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.
Unilever is taking what it considers to be a breakthrough approach to hair care — by focusing on the scalp, rather than the ends — with its Clear Scalp and Hair Therapy line that hit North America in May.
Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.