Natural hair care line NATU has announced that its entire line will be available in selected Whole Foods Market retail stores throughout the New England region — Maine, Massachusetts, Rhode Island and Connecticut, as of early September.
Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.
As the U.S. population becomes increasingly diverse, meeting the beauty needs of ethnic shoppers continues to become increasingly vital and, as evidenced by the influx of new products, manufacturers are taking note and heeding the call.
Looking to help women battle fine and thinning hair, Dr. Lawrence Samuels, chief of Dermatology at St. Luke's Hospital in St. Louis and founder of skin and hair care product line Rx Systems PF, has formulated a line of hair-volumizing products and supplements called D-Fine.
Dry shampoos may not necessarily be a new innovation, and usage is far from that of traditional shampoo, but don't underestimate this niche as dry shampoo introductions are on the rise around the globe, according to recent data.
Ethnic hair care brand Motions has introduced its new Motions Straight Finish Heat Styled System, which is a three-step product line that, with the help of heat styling tools, helps women with natural hair textures go from curly to straight and back again without losing their curls.
Madison Color, a San Francisco-based company that is striving to reinvent the home hair care market and focuses first on home hair color through consumer-facing technology, has secured $4 million in funding, the company has announced.
Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand’s heritage and how it is catering to the needs of its customers.
To nurse her own hair back to health, Heidi Klum uses Clear Scalp & Hair Beauty Therapy shampoo and conditioner every day for seven days before styling. And to prove the product's effectiveness, she's asking women everywhere to join her in this routine with the 7-Day Scalp & Hair Challenge.