Maite Perroni, celebrity ambassador for Procter & Gamble’s haircare brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.
Competition within the beauty space continues to heat up as Kohl's Department Stores announced the expansion of its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance.
Hair restoration brand Bosley is helping to spread awareness of hair loss during National Hair Loss Awareness Month in August and offer treatment options for those battling fine and thinning hair with two new products — BosRenew Volumizing Dry Shampoo and BosRenew Scalp Micro-Dermabrasion.
Natural hair care line NATU has announced that its entire line will be available in selected Whole Foods Market retail stores throughout the New England region — Maine, Massachusetts, Rhode Island and Connecticut, as of early September.
Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.
As the U.S. population becomes increasingly diverse, meeting the beauty needs of ethnic shoppers continues to become increasingly vital and, as evidenced by the influx of new products, manufacturers are taking note and heeding the call.
Looking to help women battle fine and thinning hair, Dr. Lawrence Samuels, chief of Dermatology at St. Luke's Hospital in St. Louis and founder of skin and hair care product line Rx Systems PF, has formulated a line of hair-volumizing products and supplements called D-Fine.
Dry shampoos may not necessarily be a new innovation, and usage is far from that of traditional shampoo, but don't underestimate this niche as dry shampoo introductions are on the rise around the globe, according to recent data.
Ethnic hair care brand Motions has introduced its new Motions Straight Finish Heat Styled System, which is a three-step product line that, with the help of heat styling tools, helps women with natural hair textures go from curly to straight and back again without losing their curls.
Madison Color, a San Francisco-based company that is striving to reinvent the home hair care market and focuses first on home hair color through consumer-facing technology, has secured $4 million in funding, the company has announced.