Procter & Gamble’s Pantene hair care brand is further evolving its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing.
Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.
Philips Norelco, an electric shaving and grooming brand, along with baseball All-Star Nick Swisher, are rallying guys across the United States to show support for our military service members by sporting the iconic military haircut — the “High & Tight” — using the new Philips Norelco Hairclipper 7100.
Not Your Mother’s hair care brand expanded its U.S. retail distribution with more than 10,000 stores and almost doubled its SKU count in first quarter 2014, and now the manufacturer is broadening its international reach by launching in Walmart Mexico.
The Miss Universe Organization and Farouk Systems have partnered to create the first hair care line together, named Miss Universe Style Illuminate by CHI. The line will hit shelves April 22 and be exclusively sold at Ulta Beauty.
Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.