Walmart, Costco and Rite Aid are three retailers driving significant traction in vitamin, mineral and supplement sales, TABS Group reported in May, helping to take share away from such online retailers as Amazon, which captures 36% of all online vitamin traffic, even as sales overall were up 3% to $11.8 billion.
ThinSlim Foods, a specialty baker, is unveiling a new category of healthy baked goods, snacks and desserts. Consumers will be able to enjoy the products, which range from brownies to cheese pizza, with a guilt-free mentality, the company said.
Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.
Designer Whey, a company that has formulated whey products for more than 20 years, today introduced the first in a series of solution-based products: Sustained Energy, a whey protein mix containing a blend of natural proteins, fiber and vitamins.
Neuro health drinks are comprised of six different formulated drinks: Sonic, Passion, Trim, Daily, Bliss and Sleep, with each offering a different benefit — boosting mental performance, reducing stress, promoting restful sleep and more.
Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.