To support the new product, the company plans to debut an advertising campaign, “Ketchup’s Got a New Mustard.”
The two companies will merge to create The Kraft Heinz Company, resulting in a portfolio that will make the newly formed entity a food-and-beverage powerhouse.
Heinz is incorporating a spicy kick to it's classic tomato ketchup product.
Acosta Sales & Marketing on Tuesday announced that former Heinz chief David Moran has joined its board of directors.
Warren Buffett's Berkshire Hathaway and 3G have completed their acquisition of condiment maker H.J. Heinz Co., Heinz said.
GNC named Scott O'Hara to its board of directors.
Heinz has named Dave Woodward EVP, in charge of Heinz North America, effective immediately.
A limited-edition ketchup variety from Heinz will become a full-time member of the brand's lineup.
One month after the retail launch of its Dip and Squeeze product, Heinz announced it is set to debut a limited-edition ketchup that is blended with balsamic vinegar.
Heinz has given a nod to the past by packaging its ketchup in classic glass bottles.
Expect to see Heinz in a whole new way.