June 21, 2011

L'Oréal USA said it will utilize Apple's new mobile advertising platform for its upcoming L'Oréal Paris campaign.

March 30, 2011

French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

February 22, 2011

L'Oréal Paris has named Aimee Mullins, athlete, fashion model and actress, as its newest global ambassador.

February 1, 2011

SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.



January 14, 2011

L'Oréal Paris has tapped fashion icon and rock star Gwen Stefani to be the brand's new international face.