March 19, 2012

Dentyne is boosting its gum portfolio with the introduction of a new flavor and new packaging.

January 25, 2012

Gum sales might not be soaring at the rate they once were, but industry experts say there’s still steam left in the category. Functional gums may become a bigger part of the category.

October 24, 2011

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

July 20, 2011

Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

June 22, 2011

Kraft Foods is boosting its marketing efforts for its Stride gum brand with a new campaign.

May 24, 2011

Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

April 7, 2011

Wrigley is packing a new type of gum in its "down under" market.

March 21, 2011

Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

March 10, 2011

The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand's spokesman.

March 4, 2011

SUPPLIER NEWS — Juicy Fruit has expanded its sugar-free gum offerings with new mystery-flavored Juicy Secret gum. The gum builds on the 2009 launch of Juicy Fruit’s foray into sugar-free treats with its pellet gum, available in parent company Wrigley’s Big E-pak. Juicy Secret will be available in a 15-stick slim pack nationwide.

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

February 9, 2011

Juicy Fruit said that it has expanded its sugar-free gum offerings with a new mystery-flavored gum.

February 1, 2011


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


January 28, 2011

Bazooka, which is part of The Topps Co., has strengthened its portfolio with the acquisition of Sharkies organic fruit chews, according to published reports.

January 5, 2011

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



December 9, 2010

Trident is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

November 8, 2010

One of Hershey's popular mint brands is adding a powerfully cool taste experience to its...

October 20, 2010

Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops....

October 14, 2010

Trident gum is offering New Yorkers free cab rides in line with the launch of...

October 3, 2010

Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor....

August 5, 2010

Kraft Foods experienced an increase in its net revenue, thanks to its acquisition of Cadbury...

July 18, 2010

Capitalizing on the popularity of its 5 brand of sugarless gum, Wrigley recently introduced 5...

May 10, 2010

Advertisements for gum boasting long-lasting flavor may yield big bucks for its makers....